One of the perks to having a partner who books podcast interviews for a living is the ability to get the inside scoop on things.
I often ask my girlfriend Julia: “What are podcast hosts looking for nowadays?”
Since I love my email subscribers, I decided to share with you something she told me:
In 2017, podcast hosts really, really love …
CASE STUDIES!
Seriously, she’s noticed a big jump in these requests since even last fall. More and more hosts are asking her to send over interviewees that have a case study that they can break down on-air.
Listeners really eat them up (happy audience = happy podcast host)
If you want to get on more shows, choose a success story of yours that would make a good case study, or have a look at your current and past clients and do the same. For example:
– “How I make $94,787 a year while working just 18 hours a week ”
– “How my client lost 37 pounds in two months while only going to the gym once a week”
– “How Joey did a $17,000 launch with no paid advertising!”
You get the idea.
Approach podcast hosts with a specific case study, instead of the usual boring pitch, and you’ll have a lot more luck.
If you need help creating a case study, talk with Julia and she can set you up (she also guarantees 48 podcast interview bookings per year, and can get you more if you want). Her email is Julia@InterviewsOnDemand.
You can also check out her website, where she’s giving away a free report on how to be a guest that podcast hosts are begging to have on their shows:
Go get some exposure …
