It’s a noisy marketplace out there nowadays, and if you’re a coach you can’t afford to be shy.
Shy coaches are broke coaches.
I’m not saying that you can’t be successful if you’re an introvert.
I’ve had some very successful podcast guests and clients who describe themselves as introverts – but they know that they have to market their businesses or they won’t eat.
You have to blow your own horn, since no one else will do it for you.
I see this holding back a lot of coaches. They think that if they promote themselves too much they’ll look like P.T. Barnum (the famous carnival showman and admitted-blowhard from the 19th century).
So they don’t do the consistent promoting that’s required.
They do a bit of it, but it feels icky and then they stop.
That won’t cut it.
You have to be blowing your own horn consistently. You have to let others know how good you are, or they’ll hire someone else.
I worked with a client before who’s doing really well as a coach. From our weekly sessions and talks between those calls, I knew that she was getting 1:1 clients and people were jumping into her group program. And I knew that those people were getting results, because she excitedly shared the good stuff that was happening when she was helping someone.
But when I looked at her online activities, I noticed that she never made mention of having any clients, or the results that she was getting with them. If I didn’t know her so well, I would think that she was a brand new coach who had just started and was prospecting for her first client!
When I brought this up to her, she admitted that she was hesitant about being too promotional. We worked on it, she pushed past that block and she no longer has that problem. I see her often sharing publicly about how good she is at what she does. She wins, and so does the new people who find out about her and hire her.
Since so many coaches struggle with promoting themselves, I did an interview on Tony Teegarden’s podcast this week where I showed how you can break through this. If you need help on this, have a listen: