One of the tricky things about growing a successful coaching business is there are so many things that people tell you that you have to do.
If you spend any amount of time on social media, you’ll be hit with 100 suggestions.
The problem with this approach is:
1) There isn’t enough time in the day to do 100 different things consistently
2) You won’t enjoy all of those things anyways (unless you’re super human, and I’ve yet to meet anyone like that)
3) If you’re juggling all of those balls, you won’t be able to prioritize the important stuff (as Jim Collins said, “If you have more than three priorities, you don’t have any)
I have to give props to Jimmy C – I’m a fan of sticking to three main things.
In fact, I do just three things to generate clients and customers for my business (in no particular order):
– Podcasting (on both sides of the mic, as a host and a guest)
– Facebook (especially Facebook groups – my group is very important to my business)
– Email marketing (daily emails are my thing)
If I do these three things consistently, I know my business will be ok.
The key is to find a couple of things that you enjoy, that you do really well, and that generate leads.
And then you consistently do those three things.
Simple as 1-2-3.
As I said, podcast interviews are a big lead generator for me. I’m such a fan that I go on about 100 podcasts every year to be interviewed.
(Actually I’m on pace for over 100 this year, so I’m obviously a fan of them)
If you’d like to get booked on 100 shows a year too, I’m dedicating the entire March issue of Secret Coach Club to explaining my strategy.
I’ll be walking SCC subscribers through my system for getting booked on as many podcasts as I do, and showing exactly how I monetize my podcast appearances.
It goes to print soon, grab yours before you’re too late: