John Wooden had a unique strategy for recruiting players to UCLA:
Instead of drooling and begging them to come play for him like other coaches did, he let them make the first move.
He didn’t want to twist a student’s arm to play for his team and figured that if the player wasn’t eager to join them, it wouldn’t work out.
This strategy is how he got Kareem Abdul-Jabbar (who was known as Lew Alcindor back then) to play for him.
All the schools in the nation were tripping over themselves to get Abdul-Jabbar, acting like drunk guys hitting on a beautiful woman at the club, but Wooden let his results do the work for him.
Wooden played hard to get instead and that drew Abdul-Jabbar to him.
The same strategy should be employed by coaches with potential clients.
Instead of chasing after prospects and employing a hard-sell, I prefer to be as visible as possible and let the client come to me.
When they reach out, they’ve been following me and are already sold on us working together.
I’m not suggesting that you never follow up, but to spend your time being visible and getting your message out there to draw motivated people *to you*, instead of investing your valuable time and energy chasing people who are giving you the run-around.
If you’d like to learn how you can position yourself to get clients coming to you “The John Wooden Way”, you need to be in my next 10 Clients In 90 Days group program.
The last one of its kind is opening up soon, and there are now just two spots left.
More details here:
