Unless you have a pile of money to throw towards online advertising, you have to create a lot of content to get your name and message out into the marketplace.
There’s no way around it.
When I started coaching, I didn’t have a big war chest to throw into ads, so I made up for that by putting a ton of content out there.
We’re not talking about a piddly post or two a day, I was posting all the time.
I saw the results that come from that, so I encourage the coaches that I’m working with to do the same.
(In my group programs, I track their metrics every day and make sure they’re staying on track with their content)
They often hesitate, and say that they can’t create much content.
I tell them that it’s a lot like going to the gym – the best way to grow your content creation muscles is by consistently creating content.
At first it’ll be difficult, but the more often you do it, the better you’ll get at it.
Take my emails, for example.
When I started sending daily emails to my list back in April 2016, it took me close to an hour to write each email.
Now? I pound them out in about 15 minutes.
I’m not special. I’ve just gone 500+ straight days of sending an email to my list, and that’s a lot of practice. I’ve been hitting the “content creation gym”, and it’s strengthened my content creation muscles.
I don’t know how much content you’re creating, but I’m guessing that you’re going to have to at least 3x, 4x or 5x what you’re doing.
I know, I know. You’re busy and there are a million things to do for your business.
But trust me, it’ll be worth it …
If you’d like my help to keep yourself accountable, my group program will do that for you.
Just one spot remains for the September group that starts soon:
See you in the gym …
