This is the time of year that your inbox and social media feeds are probably filled with stuff like:

– “Get this to make 2018 your best year ever!”
– “Grab my 12 month goal setting guide!”
– “How to make x dollars in 2018!”

It’s the end of the year, and I get it. People are thinking about next year and getting ready to make it better than the one that just passed (ever see the gyms in January???)

I’m not against giving goal-setting and motivation for the new year, but the problem for coaches is it’s all a little too general for them.

A lot of this stuff is for the person who is tempted to sit on the coach and watch a Netflix marathon instead of working on a business or getting in shape …

Coaches don’t need general advice and feel-good motivation since they’re probably already personal development junkies who spend their time watching motivational videos on YouTube and reading a ton of self-help books.

Coaches are yearning for specific strategies and advice to get more clients.

That’s why I do things differently with my Secret Coach Club newsletter.

For example, the January issue won’t be filled with the usual bland new years stuff that you see all over the place.

It’s going to share (in-detail) how to create, sell and deliver a very profitable group coaching program.

I’ve run a ton of group programs over the years. They’re the backbone of my coaching business, and I’ve learned a lot in that time.

I’ll be giving everything that I’ve learned from doing them, so you don’t have to reinvent the wheel with yours.

If you want another 12 month journal or checklist grab something else. But if you want the Bible on group coaching, you better grab it (it goes to print soon):


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