There’s a hilarious video that went viral years back with a guy/character named Leeroy Jenkins ruining an attack that his fellow gamers were planning in the game World of Warcraft.
In the clip, Leeroy’s partners meticulously plan out their attack against a horde of bugs (or monsters, or something). Talking through their headsets, they work out the percentages for the chances of survival as they assign tasks to one another and stress about the upcoming big battle.
(You can tell these guys take their gaming seriously …)
But before they can finish their big planning session, Leeroy screams his name at the top of his lungs and runs into the other room fight the monsters alone.
The other guys flip out and run in to try to save him, but they end up getting slaughtered. They curse out their trigger-happy friend Leroy for ruining their master plan.
I’ve never played that game (my geekiness stops at Star Wars and super heroes), but I watch that clip once every year or so on YouTube for a laugh.
Here’s the thing:
I’m seeing a lot of coaches trying to do the “Leeroy Jenkins” thing.
They run out into the marketplace screaming their names, but they don’t have a plan. And they get slaughtered in the process.
I’m all for not procrastinating and for taking action, but if you don’t have a plan then you’re as misguided as poor Leeroy was.
You can talk about your business 24/7, but what are you selling people?
You’ll need programs and/or products that can actually help people, and to be able to clearly communicate why prospects should invest in those things.
My most popular program (and my easiest sell) is my group coaching program.
I filled a lot of group seats in 2017, and I did it without losing my sanity.
If you want to know exactly how I filled all of my group programs, I’m laying it out in the January issue of my Secret Coach Club newsletter.
The deadline to get it is this Sunday night at midnight EST, and then it’s gone forever.
Run like Leeroy Jenkins over here to get it: