When I started Secret Coach Club earlier this year, I decided that it would be a print-only newsletter (no digital copies)
I chose this for a few reasons:
People treat the hard copy of something more serious than they do PDFs. They aren’t used to getting much by snail mail anymore (besides junk mail and bills), so it’s special to get something that they can hold in their hands.
This means they take it more seriously. When they read Secret Coach Club they’ve got their highlighter and pen in hand, and I’ve been told by subscribers that they usually re-read the current month’s issue several times to let it all soak in.
PDFs are easy to get lost in the virtual clutter on your laptop.
The other reason I have a “no digital” policy is my subscribers pay $97 a month to be in the Club. If digital copies were floating all over, they could get in the hands of non-subscribers and that’s not fair to my SCC people.
I often get asked if I’d consider doing PDFs (I got two of these requests this week alone).
They give valid reasons: they live far away, and they’re concerned that it’ll take the hard copy longer to arrive. They want the PDF to start implementing what I teach right away (I have a number of subscribers in places like Australia and Europe, and they actually get theirs quite quickly).
Here’s another thing I was hit with: I once had a message from a visually impaired person, who wanted to subscribe but requested a PDF since his tech doesn’t work as well from a hard copy than it does from an electronic version. Since I made a commitment to stick to print-only, I had to decline.
Once you make a commitment and put it out to your people, you have to stick to it.
Sure, I could probably have an additional 20 or more subscribers by now if I relented and decided to do PDFs for Secret Coach Club (that’s an extra $2000/month in my pocket), but I would have been breaking my promise to others when I started this thing.
It’s not worth going back on your word to make a few extra bucks. Keep your word.
If you’d like to see what all the fuss about Secret Coach Club is about, you can join here:
