There was a period in my life that I was over-motivated.

I was reeling from a business closure and had plenty of time on my hands, so I dove into tons of personal development books and videos.

You’d think all of that attention to personal development would help my mindset, and it did … but only to a point.

After a certain amount of motivation time every day, there’s a law of diminishing returns.

The problem was I no longer had that business to pour my energy into, so I poured it into personal development instead and became over-motivated.

All of the material that I was taking in got my engine revved up, but I was still stuck in park and not sure what actions to take since I had yet to start my coaching business.

Years later, I still focus a lot of personal development. I read from good books every morning and most nights, and I’m constantly listening to podcasts or audiobooks on my Audible app when I’m driving, getting groceries or out for a walk. Few days go by without watching at least one motivational video on YouTube.

But I don’t have as much time to do this stuff as I had when I was between businesses, since I have to spend time actually taking action to grow my coaching business.

Between the content creation, coaching calls, sales calls, podcast interviews (on both sides of the mic) and more, I can’t spend too much time on personal development.

And that’s fine by me. I actually think the best personal development comes from taking action!

I see a lot of over-motivated people online nowadays. They read a good book or listen to a podcast that fires them up, but they don’t take any action to build something.

Then they finish whatever they’re reading and take a trip to the bookstore to find the next cheap hit in the “Self-Help” or “Business” section.

One of the reasons that every issue of my Secret Coach Club newsletter is 16 pages is I want subscribers to be able to get through it in one sitting, put what they learn into action and still have time to come back and re-read it later that month if they want reinforcement.

Don’t be fooled – it’s “only” 16 pages, but it’s all exclusive stuff that you can put into action ASAP and will do more for you than a 400 page book that’s 99% filler and fluff.

If you’re tired of spending too much time on personal development and want actionable strategies that will get you more coaching clients and customers, the deadline to get the February issue is tomorrow at midnight EST:


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