Leads are important for any business.
I’m reminded of the movie Glengarry Glen Ross.
It’s about a real estate office where sales people compete for the coveted “Glengarry Leads” – the hottest leads that are reserved for “closers”.
In the most famous scene of the movie, Alec Baldwin teases the sales staff with them (the top performer for the week gets a Cadillac Eldorado, second place gets a set of steak knives, and everyone else gets fired).
Leads are such an important part of the film that the word is in the script 83 times!
You may think that’s just typical Hollywood exaggeration, but I don’t think it’s far off the mark.
Leads are the oxygen of all businesses. Without them there are no sales, and without sales there are no profits.
The same thing applies to coaching businesses.
If you want to be a successful coach, you need to have a consistent source of qualified leads flowing in.
Leads are so important that I asked my friend Karl Bryan to do a live training for my community on how to get that steady flow of leads into your business.
Karl’s the right guy to ask, since he’s mastered lead generation for coaches (he built a six-figure practice in 120 days, and he’s built several seven-figure ones too).
Next Tuesday Karl and I will be hosting Lead Generation On Steroids For Your Coaching Business, and we’re doing it at two different times to accommodate different time zones.
Karl doesn’t do replays for his trainings, so you’ll have to see it live. You can register here: