An offer you can’t refuse

One of the most famous lines in movie history comes from Don Corleone (played by Marlon Brando) in The Godfather: “I’m gonna make him an offer he can’t refuse” I read somewhere that’s the second-most famous movie line of all-time …...

Feeding A Starving Crowd

The late, great copywriter Gary Halbert once told a story that I’ve never forgotten. When he was teaching marketing classes, he would challenge his students by asking: “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most...

Want the hide of a rhino?

If you’re doing business online, you’re going to need a thick skin. If you want to develop the hide of a rhino, listen to today’s new solo podcast:...

Marketing lessons from a fake Richie Rich

I once read about a guy who had a unique strategy for picking up women. (Well, maybe it’s not that unique – but I’d never heard of it before). He would go to his local bank machine and look through the garbage can for the discarded statements. Once...

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