WiiFM in action!

Call me Captain Obvious, but humans are motivated by self-interest. Our favourite radio station is WiiFM (What’s in it For Me?) This isn’t anything groundbreaking or surprising … Human nature has been this way since we were cavemen stalking through...

A common dilemma for coaches

Here’s a question that I received from a coach recently: ===== “For Facebook should I launch a personal brand page or have it under my company name? I coach, consult, speak and facilitate. Thoughts? I am so stuck!” ===== She’s wondering how she should name...

An ongoing debate about content

There’s a debate going around the online world about content. Some say that it’s better to release content less frequently, but to make your stuff amazing. So for example, they recommend that you release a killer blog post, or video, once every week or two...

Boxing day and a boxing legend

It’s Boxing Day, so let’s talk about Muhammad Ali. What better day to talk about a boxer? If Muhammad Ali was alive and an entrepreneur in 2018, I suspect he would do very well. First, he would have no trouble gaining attention in the crowded marketplace....

Warning: don’t let your kids read this

Once you hit a certain age, the whole Santa thing doesn’t make a lot of sense. How can a small team of elves in the North Pole make enough toys for the whole world? How can one man make it around the globe in just one night to deliver presents? (regardless of...

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