Feeding a starving crowd

The late, great copywriter Gary Halbert once told a story that I’ve never forgotten. When he was teaching marketing classes, he would challenge his students by asking: “If you and I both owned a hamburger stand and we were in a contest to see who could...

Coaches celebrating too soon

I watched a video on YouTube recently that was all about people who celebrated too soon. Most of those falling victim to this were in the sporting world: Baseball players who celebrated a win even though they had just two outs and not three. Football players who did a...

An easier way to choose your coaching niche

Building a successful coaching business is a lot easier once you have a clearly defined niche to work in. But choosing that niche can be a difficult thing that trips a lot of coaches up. That’s why niching is a big part of my online program, Your First 5...

Sifting for gold

I’m currently reading The Way of The Wolf by Jordan Belfort, and he gives a great analogy for salespeople (but also valuable for coaches): You are a sifter, not an alchemist … When you’re selling your services, he says to imagine yourself as a gold...
book-optin

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